Adsense - day one

July 11, 2009

adsense

adsense

AdSense is Google’s syndication program for its AdWords advertisements so first up, you need to understand AdWords to make sense of AdSense.

AdWords are small text-only ads that sometimes appear on the right hand side of Google’s search results page when you do a search.  They are extraordinarily powerful - MUCH more so than you’d think at first sight - for 5 reasons.
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what is adsense?-(1)

March 21, 2009

The mechanics of AdSense are as follows:

  • Google places ads on your website that are automatically chosen to be relevant to the content of the pages the ads appear on. All you need to do is place some code into your web pages and Google does all the rest.
  • If someone visiting your site sees an ad and clicks on it, Google charges the advertiser and shares the income with you.
  • The amount you earn per click varies enormously from a few cents to many dollars. This course will explain why the amount differs so much – and how to increase the average value of the clicks you get.
  • So that’s the mechanics but in the more philosophical sense, AdSense is enabling literally hundreds of thousands of web publishers to monetize their content and thus is helping enrich the whole internet because AdSense income is now making many valuable and useful sites viable as business enterprises whereas before AdSense they were losing money.

Let’s start the course.

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