Page Title -(10)
March 23, 2009
Let’s take a step back to page architecture for a minute. While whether you build your site using CSS or frames doesn’t have an impact on your site’s success, other factors do.
A lot of webmasters use the title tag in each of their pages to name their website or company so that it appears at the top of the visitor’s browser. It looks good, but it does nothing for the site’s success. Use your title tag to give a brief description of what your site offers.
A potential new customer is not going to type the name of your site into a search engine, but they will type in the products or services you offer. For example, Joe’s Place sells used car parts online. So does Albert’s Virtual Garage. Joe’s Place has “Your online stop for foreign and domestic used car parts” as his title. Albert’s simply has “Welcome to Albert’s Garage” When someone types “used car parts” into a search engine, who are they more likely to find? Joe’s Place, of course.
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