Site Content-(6)
March 14, 2009
Your site’s content is very important to your search engine ranking. If you’re an online florist, do not type online florist repeatedly on your first page with the hopes of tricking the search engines into giving your site a higher ranking. You’ll just be banned. However, it’s very important to have keywords placed in your legitimate text because spiders and crawlers will pick those up. Quality content can help you rank higher in the search engines, but it also keeps visitors coming back. Site traffic is not only essential to the site itself and the business it represents, but also to your AdSense CTR. A certain percentage of your traffic will ultimately click through your ads. The more traffic you have, the more visitors that will click through your ads.
Don’t Clutter Pages with Too Much Information
More content on a single page is not better in all cases. When it comes to how much information you place, there should be some basic rules in place. Don’t try to jam pack
too much on one page. Different topics should be on different pages. You shouldn’t have any page so cluttered with information that it’s hard to read any one thing. If you have a lot of information that must be put on the same page, make sure it keeps the readers attention or gives them a way to easily return to the top, such as with FAQ pages.
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