To Ship or Not to Ship-(6)
April 22, 2009
Here’s an interesting strategy, one that has worked well for many companies yet also represents
some risk: Take orders, but don’t ship.
■ Lower initial investment You don’t have to buy your initial inventory.
■ Less hassle Packing, shipping, and managing returns are nuisances you can do without.
■ Tighter focus You get to focus on Internet marketing and sales, not managing
inventory, packing, shipping, and returns.
■ If the supplier doesn’t ship it, you get blamed!
■ You get a lower cut of the sales price and profit.
■ You have less control of the quality of the products shipped to your customers.
For more
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